BY AMIR · BY AI
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AI-driven commercial leadership

Growth, led by people. Augmented by AI.

20+ years of commercial leadership for ambitious organisations. AI as the instrument, human judgment as the foundation.

Amir Bercovitz
By Amir. By AI.
The opportunity

High AI awareness. Low AI implementation. That's the gap.

Organisations are testing AI in force — yet few translate that into measurable commercial value. Not because the technology fails, but because the bridge to practice is missing.

87%
of Dutch companies are piloting AI.CBS, 2025
<30%
achieve measurable business value.McKinsey, 2024
higher success rate with an experienced external partner.McKinsey, 2024
+34%
expected annual market growth for AI consulting in NL.Gartner, 2025
How I stand out

Not a tech vendor. A commercial leader who deploys AI.

What by AMIR is not

  • A tech vendor or software reseller
  • A generic AI consultant without commercial proof
  • AI as a goal in itself, without business impact
  • A large firm with high overhead

What by AMIR is

  • A senior commercial leader who uses AI as a growth driver
  • 20+ years of proven results in international environments
  • AI as the instrument — human judgment as the foundation
  • Measurable impact: revenue, conversion, pipeline, adoption
Services

Three ways I help you grow.

Each service starts with a free scan (★) — sharp insight into your situation, immediately useful as a starting point.

Approach

From first conversation to results

A proven entry model: start small and concrete, then build further on results.

01

Introduction

A no-obligation conversation about your situation, ambition and bottlenecks. Always free.

02

Assessment

Sharp insight within a few weeks — gap analysis, quick wins and a concrete action plan.

03

Live debrief

We discuss the findings together. Clear, honest and immediately actionable.

04

Engagement

Where it adds value: a focused follow-up engagement, project or retainer.

Amir Bercovitz
About Amir

20+ years of commercial leadership, scaled internationally.

As VP Global Sales at Sodexo and in senior roles at Facilicom and ISS, Amir drove commercial growth at international scale. by AMIR brings that experience to ambitious organisations — independent, results-driven and with AI as a lever.

20+
years of international sales leadership
+50%
average improvement in deal conversion
Read the full story
"

The greatest threat of AI is the fear of AI. The greatest opportunity is the love of AI.

By Amir. By AI.

Knowledge

Expertise over theory. Practice that has proven itself.

Reliability

Doing what we say. Results that are measurable.

Integrity

Honest about the role of AI — and about what works.

Creativity

Bespoke, never templated. Every organisation is different.

Get started

Ready to bridge the gap?

The first conversation is always free and without obligation. Let's find where your biggest growth opportunity lies.

Book a free conversation