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About Amir

By Amir. By AI.

A senior commercial leader with 20+ years of international experience — now bringing that firepower to ambitious organisations as an independent partner.

Amir Bercovitz
Why I started by AMIR

In my role at Sodexo I saw daily how wide the gap is between AI hype and real implementation in commercial organisations. Pilots succeed. Implementation fails. Leaders don't know how to build the bridge.

AI doesn't have a technology problem — it has a human leadership problem. Whoever understands that, and knows commercial practice, holds a unique and valuable position. After 20+ years in employment, I want to decide for myself where, how and for whom I make impact.

+50%
deal conversion improved
+30%
CRM adoption increased

Career

  • 2023–2026
    VP Global Sales & BD, Sodexo Energy & Mining
  • 2020–2023
    Global Head of Sales Operations, Sodexo
  • 2016–2020
    Director Sales & BD Benelux, Sodexo
  • 2011–2016
    Commercial Manager, Facilicom Solutions
  • 2008–2011
    Senior Account & Bid Manager, ISS

Education

BA Leisure Management
Stenden University · 1996–2003
Hilton Elevator Graduate Programme
Hilton International · 2003–2004

Continuing education

Strategic Selling · Consultative Sales · CRM & Pipeline · Intercultural Management

What I bring

By Amir. By AI.

Mission

Why we exist

by AMIR helps organisations grow by strengthening (strategic) leadership and integrating AI intelligently into their commercial operations — not as a technology project, but as a strategic growth lever.

Vision

Where we're heading

To grow into a small, agile firm that helps organisations grow — powered by AI, led by people. A brand known for measurable growth results, not theories.

Get started

Let's talk

Curious whether by AMIR is the right partner for your growth question? The first conversation is free.

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